Nadja holds a B.A. in Interaction Design from Zurich University of Arts. She is a passionate designer, maker and thinker from Switzerland working in the fields of co-design, collaborative processes and strategic design to connect users, business and technology. Her work focuses on design as a human-centred method for creating experiences, services and products. She uses her experience in various ways – as experience strategy lead at Merkle, at the Designathon (design hackathon for social issues), in various projects for universities as well as in the private sector and teaching activities.
Yand creates collaborations, networks, tools and services with a focus on all the parts within. We explore, design, unite, provoke, research in a radically open and collaborative way. Design becomes accessible to non-designers as an understandable, empowering tool. Yand is industry agnostic, which leads to diverse projects. We are translators between various partners and use design as a language. Therefore, people with different skills are equally involved in co-creation. New futures are developed from the critical perspective of sustainability, people-centredness and cultural embeddedness.